April 27, 2007

Covalent Materials Corporation's New Brand Mark

As the result of a management buyout, our Company has become independent from the Toshiba Group, and beginning June 1, 2007 we will be formally inaugurated as a newly capitalized business under a new management structure. At that time, our name will change from Toshiba Ceramics to Covalent Materials Corporation. Below is the new brand mark we have chosen to represent our future business and values.

1. New Brand Mark

Covalent logo

2. Concept behind the new brand mark

"A new value from collective strength"
Using the power of connectivity, new values are born when the quest for new materials becomes united with fresh perspectives. In the continual pursuit of development, the impossible becomes possible. Covalent's new brand mark represents the pursuit of such value with a combination of bold black and absolute red colors.

3. Effective date

June 1, 2007

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